Nomnio is a startup that offers connectivity solutions for businesses and individuals.

I worked with Nomnio founders to develop a business plan, strategy, and a pitch to get a first partner and investor. After landing the investment and partnership with Seltron, a European HVAC veteran, I continued working with the founding team, helping with content strategy and UX across marketing and product.

UX focus included wireframing and product copy, internal testing, guerilla research and stakeholder interviews. I also collaborated with the founding team preparing grant applications and wrote print marketing and landing page copy.

Work: Business planning, Product strategy, UX Research, Copywriting
Tools: InDesign, Conceptboard, Google Docs, Google Sheets, Business Model Canvas


Seltron was looking to enable remote control for their regulators in a way that enables remote access and management for a building's entire heating regulation (with different types of heating), including water heating. In order to solve this issue, Seltron teamed up with Nomnio. At that time I was helping Nomnio with their content strategy and marketing.

Clausius is a heating remote developed by Nomnio for homeowners, currently in the spotlight of the newest SeltronHome line. It lets homeowners manage their entire heating system with a smartphone, PC, or tablet.

Using insights from stakeholder and SME interviews, reviewing service manuals, gathering data about system usage and maintenance, we went on to create and test a prototype. 

After nearly two years of development, the first version of Clausius is available for free on Google Play and iTunes, and was presented at the ISH 2015.


In order to make Clausius work with a Seltron regulator, the regulator needed to be connected with an internet gateway device. The steps to establish this connection with the heating regulator were fairly complicated for an average user. The setup wizard with a set of steps was created to guide the user through this process.

While testing how the most necessary tasks could be performed with the least hassle, we discovered that most users got stuck when establishing a Wi-Fi connection and claiming the device. Device configuration involves naming, assigning and editing heating circuits. To address the first issue, we created a connection wizard that helps users sign in, claim the device, and establish connection.

Initial device configuration involves many technical steps, including picking the correct heating scheme, which still has to be performed by a serviceman. However, remote technical support and setup was already in development to will bridge the gap between Clausius and a serviceman application called Kelvin.



The "Buildings" section is intended for users who need to manage heating of more than one building enables remote heating system location as well as user and serviceman access management.

Users can edit building information and add other buildings to their system, as well as manage access to remote heating management for each building. When the user gets a new device, this section helps him connect devices to each building. 

The flowchart was accompanied by sketches of three main editing screens (edit buildings, devices, users). It helped us discuss user flow through a series touchpoints. The flowchart follows each task from first ("My Buildings") to the final screen through a set of actions (insert, add, confirm, cancel).